About me

Hi, I’m Aly Goulet, founder of B2B Stories. As a strategist with over a decade of experience in B2B tech, I understand how the right narrative turns a strong product into a category leader.

But I’ll be honest, the process to get there comes with a lot of twists and turns. You start trying to nail the story, and you end up with more questions than answers:

• What really makes us different and better?
• Are we explaining this the right way?
• Why does every team say it differently?
• Would this make sense to someone seeing it for the first time?
• Are we talking about outcomes or just features?
• Are we overcomplicating this?
• Does this match what our best customers say about us?
• Are we solving the right problem here?
• Why does it sound like this could apply to any of our competitors?

Without consistent messaging that clicks with your audience, it’s hard to tie your effort to revenue. 

But you don’t have to keep spinning for the fix. I’ll help you get to a clear story, so you’re not second-guessing every page, campaign, or conversation. Just bring the assets you already have. I’ll help you sort through what’s working and what’s not.

If you want messaging that your whole team can use confidently, click the button below to book a call. I’ll be happy to chat about aligning your story with the ambitions for your brand.